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SLCN Introductory Advertising Offer 

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15th-Sep-2008 01:21 am
Second Life
NOTE: This is mostly a marketing pitch. :)

As some of you know, I'm the Advertising Manager for SLCN.TV. It's a great company, with some great programming. I'm especially fond of Meet an Author, which is hosted by my good friend Adele Ward.

SLCN.TV is the largest television network in Second Life, with over a third of residents viewing our programming. More than 200,000 viewers tune in the SLCN.TV each week. We're so confident in the power of SLCN advertising, that we're offering new advertisers the following introductory offer.

COST: $100 (L$25,000)

YOU WILL RECEIVE ONE MONTH OF ADVERTISING ON:

(1) One of our network channels (your choice): shopping, music, business, lifestyle, sports, or community.

AND

(2) One of these great shows (your choice):

- 2nd Question: Second Life's first quiz show, focused on science.
- Giant Snail Racing: Just what it sounds like - giant snails racing for prize money.
- Meet an Author: Discussions with authors about their work and the art of writing.
- Meta Makeover: Improving your home, business or sim.
- Metanomics: The premiere show on business in virtual worlds.
- Music Academy: Focus on classical music appreciation, education and performance.
- Real Biz in SL: What real world businesses are doing in Second Life.
- Sail On: Second Life boat racing.
- SLASCAR Racing: NASCAR in Second Life.
- SLSBA Slimboarding: Snowboarding in Second Life.
- That S'Life: Events and businesses throughout Second Life.
- Tonight Live: The premiere culture and entertainment talk show.

This is a limited time offer, as prices well below our normal rates, and available slots on a given show may go quickly, so act today.

CONTACT: Normal Rayna <-- Me, in SL.

OK, marketing pitch is done...
Comments 
15th-Sep-2008 04:00 pm (UTC)
Ok, this totaly caught my attention. I would love to know more about your response rate to the intro offer...and how this works out in the long term. If advertisers preceive a value in advertising, then your business will continue to grow. B/c it's on SL, can a google anylitics style tool track what sites are driving hits?
16th-Sep-2008 06:41 am (UTC)
Anonymous
There are many ways to track the effectiveness of an advertising campaign, especially when you add the Second Life element. Are asking from the standpoint of a business that already has a presence in Second Life, or one that would like to market "real world" products to Second Life residents.

I ask, Helen, because the distinction is important. A business without a Second Life presence, whether a retail location or a full sim, has different goals than one that does. Narrow the scope of your question for me?

If you like, send me you number ( ephealy@ephealy.com). I'd be happy to call and run you through many of the options for tracking campaign effectiveness.

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